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Midwife + Co Social Media Management Case Study

Client: Midwife + Co

The Problem: Midwife + Co struggled to maintain and grow their online presence. With their previous partners, they felt they needed to consistently check-in to ensure the work was being completed. They didn’t feel that they took the time to learn their brand and understand their target market. They didn’t see consistency in quality or timeliness. This led to a lack of growth and wasting their resources.

Our Solution:

  • Discovery
    • We took ample amount of time in our Discovery stage to learn about the brand, their mission, values and ideal client.
  • Efficiency
    • We thoroughly planned each content day to ensure the client’s time was used efficiently, allowing them to focus more on their business.
  • Communication
    • In addition to our monthly content days and check-ins, we consistently update the client with progress and analytics reports via email.
    • We coordinated efficient workflows between their team and ours to ensure we receive assets in a timely manner.
  • Optimization
    • The client had an existing email list that was not being leveraged. We strategized how to reach their audience and build stronger relationships through their email campaigns.
    • Using their educational resources, we implemented lead generation in order to grow their email list and generate organic leads.
  • Aligning Values
    • With their target market being primarily millennial mothers, we strategized our content to remain organic, authentic and raw to connect with their audience.

Here Are The Results:


Social Media

Email Campaigns

Aesthetic: Before and After

The Results

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