Client: Allayya Wellness
Need: Evergreen brand photos and brand launch video for website and social media.
Brand Photoshoot – Gallery of 60 Edited Images
Brand Video – 2-3 minute brand video for website
Brand Social Media Video – 60 Second video in portrait for social media use
During our discovery call, Jazmina emphasized that Allayya is for all women. She wanted to ensure that the launch content related to women of different colors, sizes, careers and stages of life. Her goal was to use this content on her new website, across her social media platforms, in email marketing and in digital advertising. Allayya is a wellness brand, but she wanted her content to be inclusive and welcoming.
Jazmina’s aesthetic vision for the shoot was clean, fresh and bright. She wanted the models to represent women from different backgrounds, an accurate representation of her customers.
With these details in mind, we created a shoot deck to outline her vision and prepared for an efficient and effective shoot. Our photoshoot decks include mood boards to outline the aesthetic vision, posing suggestions, outfit recommendations, props, and shot lists.
We chose one of our preferred studio locations, The Photo Loft, as it created the “home” and lifestyle feel that we wanted. With a bedroom, fully equipped kitchen and patio deck – we knew it would be the perfect set. We also had our preferred MUA team, Backstage Makeup Professionals, onsite doing makeup for our 3 models. The shoot required 5 total hours on set for both photos and video.
For video, we always consider that the client will need a main video option for their website that needs to remain a bit longer, informative and landscape.
BRAND SOCIAL MEDIA VIDEO:
But we don’t want any assets to go to waste, so we always provide a social media variation that is shorter and in portrait dimensions so they can re share to their social platforms.